To what extent are donations, gifts, sponsored events and financial subsidies to healthcare professionals or distributing free samples legally permitted and ethically justifiable? Where do the boundaries lie with respect to admissibility in the interaction between industry and medical professionals as well as facilities? Swiss Medtech has prepared the «Code of Ethical Business Practice» (Ethics Code) and promotes its implementation; all members commit themselves to comply therewith. In the complex global environment, it becomes increasingly more challenging to comply with the laws, guidelines and ethical standards – even for the medical technology industry.